diff --git a/Makefile b/Makefile
index d0b18c9d981c535da105170dcc6149351adc121e..e1a350118f69632f0a4db36de0d5982c0ead4a0c 100644
--- a/Makefile
+++ b/Makefile
@@ -353,8 +353,11 @@ $(BUILD_DIR) :
 
 $(ELF) : $(OBJS) $(LINKERFILE)
 	@echo "  LD      $$@"
+	@echo 'const char build_message[] = "Built : "__TIME__", "__DATE__;' | \
+		$$(CC) $$(CFLAGS) -xc - -o $(BUILD_DIR)/build_message.o
 	$$(Q)$$(LD) -o $$@ $$(LDFLAGS) -Map=$(MAPFILE) --script $(LINKERFILE) \
-					--entry=$(BL$(1)_ENTRY_POINT) $(OBJS)
+					--entry=$(BL$(1)_ENTRY_POINT) $(OBJS) \
+					$(BUILD_DIR)/build_message.o
 
 $(DUMP) : $(ELF)
 	@echo "  OD      $$@"
diff --git a/bl1/bl1_main.c b/bl1/bl1_main.c
index b3adc251414f79544338d729b25a109053e8cd6f..401a525bf337f32ba43f891672fdeadcf23ad5c4 100644
--- a/bl1/bl1_main.c
+++ b/bl1/bl1_main.c
@@ -70,7 +70,7 @@ void bl1_main(void)
 
 	/* Announce our arrival */
 	printf(FIRMWARE_WELCOME_STR);
-	printf("Built : %s, %s\n\r", __TIME__, __DATE__);
+	printf("%s\n\r", build_message);
 
 	/*
 	 * Find out how much free trusted ram remains after BL1 load
diff --git a/bl2/bl2_main.c b/bl2/bl2_main.c
index 74952dafafaa1388b9ea6b0fafdf685c4b85fdd0..1deebc83526f5e0d7ce9a4cd67fdf46d18231dd6 100644
--- a/bl2/bl2_main.c
+++ b/bl2/bl2_main.c
@@ -58,9 +58,7 @@ void bl2_main(void)
 	/* Perform platform setup in BL1 */
 	bl2_platform_setup();
 
-#if defined(__GNUC__)
-	printf("BL2 Built : %s, %s\n\r", __TIME__, __DATE__);
-#endif
+	printf("BL2 %s\n\r", build_message);
 
 	/* Find out how much free trusted ram remains after BL2 load */
 	bl2_tzram_layout = bl2_plat_sec_mem_layout();
diff --git a/bl31/bl31_main.c b/bl31/bl31_main.c
index 82449f5ea1ac3f73da5a8b6711f6f299f7eb91cb..536bb864c5e7325f68242ad24c44a6b17cfc17de 100644
--- a/bl31/bl31_main.c
+++ b/bl31/bl31_main.c
@@ -83,9 +83,8 @@ void bl31_main(void)
 	/* Perform platform setup in BL1 */
 	bl31_platform_setup();
 
-#if defined (__GNUC__)
-	printf("BL31 Built : %s, %s\n\r", __TIME__, __DATE__);
-#endif
+	printf("BL31 %s\n\r", build_message);
+
 	/* Initialise helper libraries */
 	bl31_lib_init();
 
diff --git a/bl32/tsp/tsp_main.c b/bl32/tsp/tsp_main.c
index 05907f5c85403d74b735d6aa192f912487cb2602..366aef09a22af349461f32ba1baaea8d7c712da5 100644
--- a/bl32/tsp/tsp_main.c
+++ b/bl32/tsp/tsp_main.c
@@ -121,9 +121,7 @@ uint64_t tsp_main(void)
 	tsp_stats[linear_id].cpu_on_count++;
 
 	spin_lock(&console_lock);
-#if defined (__GNUC__)
-	printf("TSP Built : %s, %s\n\r", __TIME__, __DATE__);
-#endif
+	printf("TSP %s\n\r", build_message);
 	INFO("Total memory base : 0x%x\n", mem_layout->total_base);
 	INFO("Total memory size : 0x%x bytes\n", mem_layout->total_size);
 	INFO("Free memory base  : 0x%x\n", mem_layout->free_base);
diff --git a/include/bl_common.h b/include/bl_common.h
index aad3d22c2a372b8fdaa4a1f78a10b5c9ca421126..8139282b010ec82cdae98b2601118729c0f9e63b 100644
--- a/include/bl_common.h
+++ b/include/bl_common.h
@@ -140,6 +140,7 @@ extern void __dead2 run_image(unsigned long entrypoint,
 			      void *first_arg,
 			      void *second_arg);
 extern unsigned long *get_el_change_mem_ptr(void);
+extern const char build_message[];
 
 #endif /*__ASSEMBLY__*/