diff --git a/p2p/discovery/mdns.go b/p2p/discovery/mdns.go
index 722d37948c852112c2f5cab67c6a68bec3f662f2..3d55534890b708613269601f4d38e4c1365b0df0 100644
--- a/p2p/discovery/mdns.go
+++ b/p2p/discovery/mdns.go
@@ -20,7 +20,7 @@ import (
 
 var log = logging.Logger("mdns")
 
-const ServiceTag = "discovery.ipfs.io"
+const ServiceTag = "_ipfs-discovery._udp"
 
 type Service interface {
 	io.Closer