The "make fip" shows the content of the generated FIP at the end of
the build.  (This is shown by "fiptool info" command.)

Prior to commit e0f083a0 ("fiptool: Prepare ground for expanding
the set of images at runtime"), the last part of the build log of
 make CROSS_COMPILE=aarch64-linux-gnu- BL33=../u-boot/u-boot.bin fip
was like follows:

 Trusted Boot Firmware BL2: offset=0xB0, size=0x4188, cmdline="--tb-fw"
 EL3 Runtime Firmware BL31: offset=0x4238, size=0x6090, cmdline="--soc-fw"
 Non-Trusted Firmware BL33: offset=0xA2C8, size=0x58B51, cmdline="--nt-fw"

With that commit, now it is displayed like follows:

 Non-Trusted Firmware BL33: offset=0xB0, size=0x58B51, cmdline="--nt-fw"
 EL3 Runtime Firmware BL31: offset=0x58C01, size=0x6090, cmdline="--soc-fw"
 Trusted Boot Firmware BL2: offset=0x5EC91, size=0x4188, cmdline="--tb-fw"

You will notice two differences:
  - the contents are displayed in BL33, BL31, BL2 order
  - the offset values ...